This framing isn’t unique to Prime Day: It’s the same tactic retailers use to market their promotions tied to just about every other holiday on the calendar, from Black Friday to the Fourth of July.
Its homepage is blanketed with ads for discounted Fire TV Sticks, Tide Pods, and Purina dog food, along with celebratory banners to remind you that this is a special occasion - and that while it may be Amazon’s birthday, it’s you who’s getting a gift. Save up to 50 percent! Get three months free! Exclusive deals! Limited time only!Īmazon’s 48-hour-long Prime Day is here, which means the company is pulling out every trick in the book when it comes to marketing its members-only promotions.
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